PR Meets Purpose
Janie Barber Communications is a boutique communications studio offering tailored services across commercial real estate, food and beverage, publishing, and lifestyle and consumer brands. Founder Janie Barber leads strategy personally and partners with a trusted network of creative collaborators including photographers, social media managers, designers, and developers to build the right team for each client. The result is thoughtful, strategic communications support without the red tape of a traditional agency.
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Tailored strategy development and execution across communications and market positioning to ensure successful new-market entry for startups, plus expert audits and repositioning for experienced brands seeking a fresh start.
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Leverage JBC’s trusted relationships with magazine editors, journalists, television producers, talent bookers, bloggers, and other collaborators to secure top-tier media placements. JBC provides scalable media services in leading markets worldwide, including national and regional sub-markets. Beyond traditional outreach, JBC creates targeted, compelling messaging that amplifies your campaigns and ensures your brand connects with the right audience.
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Tap into JBC’s extensive influencer network to reach your audience with creative, visual storytelling across TikTok, Instagram, YouTube Shorts, and more. My services include both earned and paid collaborations and takeovers, tailored for impactful short- and long-term partnerships.
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Amplify your brand values and reputation through strategic, like-minded partnerships. JBC identifies and leverages collaborations through co-branded events, exclusive products, social media giveaways, joint press efforts, and more. All are designed to create meaningful connections and measurable impact.
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When the unexpected happens, JBC helps you respond quickly, clearly, and thoughtfully. From holding statements and media management to internal messaging, you’ll be guided through high-pressure moments with strategic judgment and discretion, protecting your reputation while keeping your audience informed and confident.
About
I'm a communications strategist based between New York and Tokyo and the founder of Janie Barber Communications, my thriving consulting practice of over three years. I partner with brands of all sizes across food & beverage, hospitality, tech, commercial real estate, and lifestyle, from global companies like McDonald’s, Red Bull, LinkedIn, and Samsung to iconic destinations such as Chelsea Market and Rockefeller Center. Through strategic, results-driven media and storytelling, I secure impactful coverage in outlets including The New York Times, Good Morning America, TODAY, and Vogue - just to name a few.